For years, since the first "Iron Man" in fact, Marvel has staked out late April/early May as the launch window of its biggest film of each year.
This year's "Captain America: The Winter Soldier" is going a few weeks earlier than usual, but things return to normal next year when "The Avengers: Age of Ultron" launches May 1st.
The big question though is 2016. Marvel has had May 6th 2016 staked out for an "unannounced title" for a long time - a title that is expected to be announced in the next few months. Then, Warner Brothers and rival DC announced a shock - they intend to launch their planned "Batman vs. Superman" film on the same date.
It's now a game of chicken to see who'll move first, with many expecting Marvel to get out of the way of what is expected to be the larger cinematic juggernaut. Marvel's Kevin Feige though isn't budging, telling Slashfilm:
"We're certainly keeping the date there and we'll announce what that movie is, I assume, in the next few months. [Comic Con] would be great, I'd love nothing more than to be able to announce them all there. But if it's ready beforehand, we'll probably do it beforehand. If it's not ready then, we'll do it after."
Meanwhile, Absolute Radio spoke with Jeremy Irons this week and asked him about his role as Batman's butler Alfred Pennyworth in the film. Irons revealed: "The script isn't entirely finished. I've read a script. I think it's not finalized yet."
Asked about working with Ben Affleck, Irons says: "I think it's a wonderful idea. He's a lovely man and an interesting actor. I'm looking forward to getting to know him. I've only met him once." Filming on that movie is slated to begin in April.