While various young adult book series have tried to copy the success of "Twilight" and "The Hunger Games" in recent years, one of the few that really stands a chance is Veronica Roth's trilogy that starts with "Divergent". Sales of the first book are around on par with the first books in those other series, so the fanbase there should definitely come out for this.
Story-wise it also treads familiar territory - dystopian society, the girl reluctantly becoming a symbol of rebellion, Government forces out to get her, and hunky Abercrombie model love interests. The first film in a proposed series is slated to hit March 21st, and a new poster and trailer for it has just gone online.
The trailer is up at Apple Trailers.