We're still a little while off from the release of Peter Jackson's "The Hobbit: The Desolation of Smaug," but promotion for it has begun in earnest with a whole bunch of material hitting today.
First up, Empire Magazine have showcased numerous new photos and collector's covers as part of their latest issue. Check them out below.
Then there's an official in-cinema sneak peek at the film along with a global live Q&A with members of the cast. Cinemas in New York, Los Angeles, London, Wellington, Brussels, Hamburg, Madrid, Mexico City, Miami, Paris, Rome, Sydney and Toronto will all take part in the session. Details are up at TheHobbit.com/Fanevent.
Finally, two more TV spots are out which you can check out below: