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Popcorn Makes Movie Advertising Useless?

By Garth Franklin Monday October 14th 2013 05:07PM

In perhaps the outright strangest headline of the day, researchers from Cologne University have revealed that eating popcorn in the cinema makes people "immune" to film advertising.

Published in the Journal of Consumer Psychology, their research claims that the act of chewing popcorn actually interrupts our 'inner speech', the factor which makes advertising effective.

Tests were conducted on a group of 96 people - half with popcorn, half without. The ads only impacted those who didn't eat popcorn throughout.

Source: MediaTel

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