The filmmakers behind "Atlas Shrugged" are using the crowd funding site Kickstarter to raise a small portion of the production and marketing money for the final film in the trilogy.
The campaign is designed to raise $250,000 of the film's $10 million budget. Formally titled "Atlas Shrugged: Who is John Galt?," filming on the final chapter in the trilogy begins this Fall ahead of a planned release in Summer 2014 ahead of the mid-term elections.
Producers John Aglialoro and Harmon Kaslow have all but admitted the Kickstarter campaign isn't so much a needed fundraiser as much as a publicity stunt. Kaslow tells THR:
"There is an incredible amount of vitriol out there and we have every intention of capitalizing on it this time around. The day we launch the Kickstarter campaign those haters are going to come alive. They’re going to come after us in droves, attacking us everywhere online. To them, we say, thank you."
The filmmakers have not yet revealed who will star in or direct the third film which will follow on from the second film where Dagny Taggart crawls out of a plane wreck and is greeted by John Galt.
The film is expected to be arguably the hardest part of Ayn Rand's tome to adapt, mainly due to the extended speech (70 pages in the first edition) delivered by Galt over radio espousing Rand's much debated about philosophy of Objectivism.