It only lasted three seasons, but Rob Thomas' teen detective drama series "Veronica Mars" earned a loyal fan base with its sharp writing and strong performances - it's also the show that launched Kristen Bell's career.
Talk of a movie has been swirling ever since the show went off air, with both Thomas and Bell keen on the idea. It almost came close a few times, but rights holder Warner Bros. Pictures reportedly "wasn't convinced there was enough interest to warrant a major studio-sized movie". Now, Thomas is turning to crowd-sourcing site Kickstarter to help fund the project.
Fans will be able to contribute to the project starting today, and Thomas has one month to generate the $2 million minimum necessary to get the movie made. If the project goes forward, Thomas will write and direct the film which would be shot early this Summer for an early 2014 release. The scope of the movie will also be dictated by how much money is raised.
There's also a brief synopsis: "Life has taken Veronica away from Neptune. In the years since spoiling Keith's chances to be reelected sheriff, Veronica hasn't taken a case. But something big is about to bring her back home and back to her calling - which just happens to be around her ten year high school reunion."
Thomas says that "Warner Bros. still owns Veronica Mars and we would need their blessing and cooperation to pull this off. Kristen and I met with the Warner Bros. brass, and they agreed to allow us to take this shot. They were extremely cool about it, as a matter of fact. Their reaction was, if you can show there's enough fan interest to warrant a movie, we're on board."
The catch? If the project doesn't meet that goal within the time limit - not only does no one pay, but that will be it for 'Veronica' as there will be no more movie talk about it ever.
While Kickstarter has been used to fund numerous short films and even indie features, I can't recall it ever being used for a film based on a high-profile existing property like this. If it works, this could be a game changer that could see other unfairly canceled shows (or even film franchises) with passionate fan bases being revived.
To make your contribution, head to Kickstarter.com