Super Bowl XLVII airs this Sunday, and along with it comes the most expensive commercial airtime of the year with 30 second slots costing around $3.7 million each.
Each year there's also the question of which films will get promo spots. This year three major studios - Warners, Fox and Sony - are all opting out of the big game.
The biggest premiere is Universal who is airing the first footage from its sixth "Fast and Furious" movie in a special trailer made specifically for the Superbowl.
Paramount will launch 30-second ads for both "World War Z" and "Star Trek Into Darkness".
Disney will air three ads - "Oz: The Great and Powerful," "The Lone Ranger" and "Iron Man 3" - either during the game or pre-game shows.
Source: The Live Feed