James Franco will star in and direct the biopic "Beautiful People" at Jane and Sheppard Productions and LBI Entertainment.
The story follows charismatic playboy and visionary Jay Sebring, a jet-setting hairstylist to the stars and men's grooming pioneer in the 1960s.
He also shared a romantic relationship with actress Sharon Tate. Both Tate and Sebring died violently at the hands of the the cult led by Charles Manson.
Lauren Wild penned the script while Franco, David Bortolucci, Julie Yorn, Miles Levy and Vince Jolivette will produce.