Breck Eisner ("Sahara," "The Crazies") is in negotiations to direct the film based on the classic Hasbro toy "Stretch Armstrong" at Relativity says Heat Vision.
The toy, a 13-inch, blond-haired muscled figure whose limbs could be stretched to nearly four feet, was launched by Kenner in the '70s. Dean Georgaris penned the script.
Disney tried to make the film back in 1998 with Danny DeVito and later Jackie Chan. Universal then had a go in 2008 with Taylor Lautner attached, but that project fell through as well. Ryan Kavanaugh, Brian Goldner and Bennett Schnier are producing.