The viral campaign for Chris Nolan's "The Dark Knight Rises" has begun with the official site having opened and only revealed a blank screen with some strange chanting. A visual analysis of the file revealed the Twitter hashtag #TheFireRises which lead to a pixel by pixel assemblage of an image.
Of course viral campaigns are fun games for those who have the time, for the rest of us they're annoying roadblocks to the good stuff. Thankfully there's others around to do the work so you don't have to - the result is the below photo which is the first official image of Tom Hardy as Bane in the third and final film of Chris Nolan's Batman trilogy.
The release comes considerably earlier than expected, leading to speculation that there might be some location shooting with the character soon - making this a better unveiling than some distant blurry paparazzi shots.
The design itself, from what we can see at this angle, is what you'd expect. They've thankfully ditched the Mexican wrestler outfit of the comic in favour of a hi-tech gimp mask on a big, muscular man. Think a more sinister version of the bouncer down at your local leather bar.