One has to hand it to the Paramount Pictures Australia team. Last year they had the "Iron Man" world premiere in Sydney nearly a full month before the theatrical release of that major tentpole feature.
This year they've gotten even more ambitious with the world premiere of "Star Trek" set to take place inside the Sydney Opera House's legendary Concert Hall on April 7th - a full month before the local and US theatrical release.
This marks only the third occasion that a film has debuted at Sydney Opera House and the first time a film has premiered in the Concert Hall at the acclaimed venue.
1,600 guests from all fields will attend alongside director J.J. Abrams and actors Eric Bana, Chris Pine, Zachary Quinto and Karl Urban.
Additional cast members include Chris Hemsworth, Simon Pegg, Winona Ryder, Zoe Saldana, Jennifer Morrison, John Cho, Anton Yelchin, Ben Cross, Bruce Greenwood with a cameo by Leonard Nimoy, who first portrayed Spock.
The Sydney premiere kicks off a world tour that touches down in Austria, Belgium, France, Germany, Japan, Korea, Netherlands, New Zealand, Russia, Spain and the UK.