Kevin Smith is fighting another battle on the marketing front of his new comedy "Zack and Miri Make a Porno" - this time its puritanical media outlets.
The other month Smith's original poster art for the film was banned and replaced with stick figures to represent the actors.
Now, fifteen newspapers along with several TV stations and cable channels are refusing to carry ads for the film - the reason? Because of the word 'Porno' in the title according to CNN.
This isn't just some ultra-conservative stations out in the US mid-west, it seems that commercials for the film during Los Angeles Dodgers games on Fox Sports were dropped at the team's request after some viewers complained.
Also the city of Philadelphia has refused posters at bus stops while posters in Boston have drawn complaints.