News Bits: Coke, Dukes, Tubman, Poltergeist

The Real Coke
“Zombieland” and “Deadpool” scribes Paul Wernick and Rhett Reese are reportedly penning a feature about the disastrous launch of New Coke thirty years ago. The drink attempted to adjust classic Coke’s secret formula for a younger generation – it performed so badly it threatened the original soft drink’s market leadership.

The scribes have optioned the Thomas Oliver book “The Real Coke, The Real Story” and will pen this 1980s period piece which will also deal with how No. 2 rival Pepsi launched the ‘Pepsi Challenge’ that led to corporate panic at Coke. [Source: Deadline]

The Dukes Of Oxy
Angel Elgort is being lined up to star in a film version about the Rolling Stone article “Dukes Of Oxy” at New Line. The article deals with a pair of teen high school wrestlers from Florida who built a multimillion-dollar business smuggling OxyContin and other painkillers.

Elgort would play Dodd, the more rational member of the team who teamed with the diminutive wrestler Lance Barabas. Elgort, Emily Gerson Saines and Michael De Luca would produce. [Source: Deadline]

Harriett Tubman
Viola Davis is attached to star in an HBO telemovie biopic about Harriet Tubman, an activist who helped devise a system that allowed hundreds of slaves to escape to freedom via the Underground Railroad.

Kirk Ellis (“John Adams”) is penning the script based on Kate Clifford Larson’s book ” Bound for the Promised Land”. The movie is in the early development stage and has not been given the go-ahead for production as yet. [Source: Variety]

20th Century Fox and MGM have unveiled a new poster for the upcoming “Poltergeist” remake which sports the new version of the most iconic moment from the original, and the one that formed the basis of the original film’s poster.