After five years of courting, New Line Cinema and “San Andreas” producer Beau Flynn have persuaded Tokyo’s Sanrio Corporation to let them do a feature film based on the $6 billion iconic brand “Hello Kitty”.
The film deal allows New Line to use roughly twenty Sanrio characters, including disgruntled cracked egg Gudetama and the rabbit My Melody. The deal also involves related merchandise rights and possible spinoff projects. but terms were not disclosed.
Sanrio created Hello Kitty in 1974 and groomed into a merchandising superstar, but the property has never been adapted for the big screen. ‘Hello Kitty’ appears on 50,000 different products in 130 countries.
Source: The New York Times