Even with all the “Star Wars” Celebration promotion, the first teaser trailer for “Star Wars: The Last Jedi” didn’t come close to breaking the record still held by the teaser trailer for “IT” for the most viewed trailer online in its first 24 hours.
At 196 million views, not to mention rave reaction, that “IT” trailer is one of the year’s most remarkable previews to date. Now, a new exclusive sneak preview of the film is set to air during this Sunday’s MTV Movie and TV awards.
MTV made the announcement on Instagram, which was confirmed by the official IT Instagram account. As the first trailer was so recent, expect this to be more an extended TV spot than a full-fledged trailer. Andres Muschietti helms the film based on the iconic Stephen King novel of the same name. It is set to open this September.