New “Deus Ex” Scraps Pre-Order Campaign

Following a massive online backlash, Square Enix and Eidos Montreal have scrapped the ‘Augment Your Pre-Order’ promotional stunt for the highly anticipated upcoming video game “Deus Ex: Mankind Divided”.

‘Augment Your Pre-Order’ tried to make a community effort out of pre-orders. Five tiers of rewards would have been unlocked over time as more and more players throughout the globe reserved copies of the game – and players would choose between one of several rewards.

Making the announcement of the program’s scrapping on the game’s official site, Square Enix says:

“When it was first conceived, we wanted the program to give you more choice about what you received in terms of pre-order incentives – because we’ve seen in the past that when we choose those packages ourselves, and split them across regions, it has caused frustration. We quickly noticed that this approach created even more frustration than before, resulting in a resounding amount of negative feedback.

We’ve spent a lot of time reading through all of your comments, working to understand how we can try to make things right for you. After much thought and reflection, we decided to close down the program and make all of the incentive content available to anyone who pre-orders ‘Deus Ex: Mankind Divided’ or purchases a Day 1 edition of the game.

This means pre-orders will include a digital art book, digital comic, novella, a soundtrack sampler, the ‘Desperate Measures’ additional content, and three kinds of gear packs (Intruder, Enforcer, Classic). A four-day early access pass however will NOT be happening – the game will launch in full for everyone on February 23rd.