In the wake of Apple announced its upgraded Apple TV unit, Amazon has hit back with the announcement of seven new devices including three new models of its Fire TV and several tablets.
The standard Fire TV ships October 2nd and will cost $100. It will provide 75% faster performance, 802.11 AC Wi-Fi, and an expansion slot for 128 Gb of apps & games. Most notably though it offers the very thing that the new Apple TV was criticised for not having – 4K support.
Prime Video users will be able to watch Ultra HD titles on compatible TVs, though for now that’s restricted to a very small handful of shows and films on Amazon and Netflix. Services available on the Fire TV (Netflix, Hulu, Amazon Video, HBO Now and WatchESPN) remain the same, but voice search has been upgraded to include Alexa support.
The next level up is the Fire TV gaming edition which comes in a $140. That includes the new Fire TV, a new game controller, a 32 GB microSD card, and the games “Shovel Knight” and “Ducktales”.
For those wanting something cheaper there’s the Fire TV Stick with Voice Remote. The stick has reportedly four times the storage and twice the memory of Google’s Chromecast and now includes voice commands. It ships October 22nd.