Netflix’s “Cloverfield Paradox” Online Tonight

Just over a week ago came rumors that streaming giant Netflix had picked up the worldwide rights to the third film under the J.J. Abrams-produced “Cloverfield” banner.

It was thought the company would use this year’s Superbowl broadcast to post the first trailer announcing a launch date for the film probably around the April 20th date that had been previously announced.

Nope. Instead, they’ve gone and done something unprecedented – the film will be made available on the service immediately after today’s game. This is a significant move – a $40 million sci-fi film whose only publicity material to date is this short announcement trailer below a few hours before its release.

Previously titled “God Particle,” the film is now going by the name “The Cloverfield Paradox”. Daniel Bruhl, Elizabeth Debicki, Aksel Hennie, Gugu Mbatha-Raw, Chris O’Dowd, John Ortiz, David Oyelowo and Zhang Ziyi co-star in the film set on a space station in low Earth orbit when a scientific experiment involving a particle accelerator makes the Earth vanish. When a space shuttle appears, the crew must fight for survival following a horrible discovery.