While cinephiles bemoan Netflix’s lack of curation, the streaming giant’s ‘grab all you can’ approach is working on a perception front.
In a new Morgan Stanley survey released today from a nationally representative poll of 3,100 U.S. adults 18 and older, 39% of U.S. consumers say Netflix offers the best original programming (both TV and film) among subscription-video services. That’s up from 33% in a similar survey last year.
A distant second was HBO with 14%, Amazon Prime Video was third at 5%, followed by Hulu (4%), Showtime (3%), Starz (2%) and Cinemax (1%). The survey speculates the big jump from last year was likely fueled by a key series or two such as “Stranger Things”.
The reboot of “Lost in Space,” “Marvel’s The Defenders,” “Black Mirror” and “Bright” have also been big audience drivers in recent months. Netflix is projecting content spending of up to $8 billion in 2018, with around 1,000 total originals on the streaming service worldwide by the end of the year.
The survey also found about 53% of Netflix subscribers pay for at least one other premium service (HBO, Showtime or Starz).