Subscription streaming service Netflix has reportedly begun experimenting with showing commercials before and after videos.
Cord Cutters News reports Netflix has started testing advertisements that play both before and after videos. At the moment only certain subscribers in certain markets are receiving the ads, all of which so far have been for Netflix original programming. Essentially what they’re doing at the moment is more akin to iTunes and HBO Now than it is to something like Hulu Plus.
Netflix has not yet attempted to sell ads to third parties, and insists it doesn’t plan to do so… for now. A Netflix spokesperson tells TechCrunch: “Our policy around ads is unchanged. We have no plans to support third-party ad units.”
Unsurprisingly, social media feedback to the promos has not been good so far.