In recent weeks there’s been an increased push for streaming giant Netflix to reveal the ratings of their various shows and films. With only a handful of very rosy exceptions though, the company doesn’t release data about what subscribers watch and nor do they have a need to.
Netflix isn’t beholden to advertisers, the major reason traditional show ratings are important for a network to share with certain parties. Also, by not publishing ratings, Netflix controls the narrative about how successful it and its shows are. In fact the lack of transparency means all the speculation only improves the company’s interest.
The opaqueness is very frustrating for some though, from agents trying to negotiate better deals to fans who want to point to ratings as an argument to keep cancelled or ‘on the bubble’ shows going such as the recent axings of “Daredevil” and “One Day at a Time”.
Recently the company’s CEO Reed Hastings told THR that most people don’t really care much about what others are watching which is why he’s in no rush to make their data publicly available: “It doesn’t matter to anyone. Over time, we’ll probably share more than less. I don’t think it matters to consumers.”
The comments come as a new report by research firm Ampere Analysis (via Deadline has confirmed that among all the releases available in the United States on Netflix that went live throughout 2018, 51% of them were Netflix originals. That more than doubled the 25% mark which was achieved at the end of 2016.
In terms of their overall library, only 11% of all the titles that exist on Netflix are original programs – up from 4% in 2016. That’s way higher than either Hulu or Amazon Prime which each only have 1% original content in their own libraries.
Even so, around 30% of Netflix content is said to be from major U.S. studios and will likely be syphoned off as the studios launch their own apps in the near future.