Marking its significance as a major player in the movie business, Netflix has joined the Motion Picture Association of America – the first internet company to do so.
The streaming giant joins the group as the MPAA, which currently has six major studios as members, faces the loss of 20th Century Fox once the merger of many of its assets with Disney is completed.
MPAA chairman and CEO Charles Rivkin said in a statement: “On behalf of the MPAA and its member companies, I am delighted to welcome Netflix as a partner. All of our members are committed to pushing the film and television industry forward, in both how we tell stories and how we reach audiences. Adding Netflix will allow us to even more effectively advocate for the global community of creative storytellers, and I look forward to seeing what we can all achieve together.”
Ted Sarandos, chief content officer for Netflix, says: “Joining the Motion Picture Association further exemplifies our commitment to ensuring the vibrancy of these creative industries and the many talented people who work in them all over the world.”
While the tech industry and the MPAA have often been at loggerheads, the rise of content giants like Netflix, YouTube, Amazon and Apple along with the soon to launch online services of Disney, Warner and Universal have made it more imperative they be open to change.