The streaming landscape is about to take a huge shift in the next year or so with the arrival of Apple, Disney+, WarnerMedia and NBCUniversal to the fray.
Both Apple and Disney are expected to unveil an idea of their plans in the next few weeks, but according to current streaming king Netflix’s CEO Reed Hastings and head of content Ted Sarandos – they’re not worried.
Hastings says “Apple is a great company” but Netflix wants to control its experience within its own app so they have chosen not to integrate into Apple’s services.
Sarandos meanwhile suggests Apple and Disney are a little late to have a big impact, especially in terms of global reach and content which Netflix has:
“I have no idea what they’re doing until we see it. So, I have to really reserve comment and judgment. We’ve been competing with 500 channels of cable and penetrated nearly every household in the world for a long time. So, it’s the same stable of competitors just very late to the game. We need to be good in parallel in getting Hollywood content to the world and more importantly from the world to everywhere else in the world.”
Apple is widely expected to give the world a first look at its still-unannounced video service at a press event on its Cupertino campus early next week.