Netflix Binge Habits & “Fuller House” Numbers

While Netflix doesn’t release the ratings or audience data for its original programming, other services outside the streaming giant have been giving it a go and have become quite good at it.

Symphony Advanced Media Ratings is one such company and a report over at Indiewire revealed that Netflix’s “Fuller House,” the ‘refresh’ of the cancelled 1990s sitcom “Full House,” was even more of a hit than many thought. The report indicates the series averaged 14.4 million total viewers and a massive 10.4 rating per episode in the 35 days after the show premiered.

That’s not really comparable to network ratings which measure up to the first week of viewership (Live+7), but it does indicate that a lot more people saw the series than expected.

Meanwhile Netflix itself has released data from its study of over 100 different titles and how its users spent time watching them. They learned that the median viewing time for a Netflix user watching one title was two hours and ten minutes per sitting (ie. around three standard-length episodes).

The median time for completing a series however varied between two types of shows – those they label ‘devoured’ which were consumed in around four days, and those ‘savored’ which were done in around six.

‘Devoured’ types were genre shows, comedies and thrillers like “The Fall,” “Sense8,” “The 100,” “Marco Polo,” “The Walking Dead,” “Orphan Black,” “Orange is the New Black” and “Grace and Frankie”.

‘Savored’ types were political and more austere dramas along with super quirky comedies – “House of Cards,” “Daredevil,” “Bloodline,” “Peaky Blinders,” “BoJack Horseman,” “Unbreakable Kimmy Schmidt” and “Mad Men”.