The general release strategy for broadcast and basic cable TV shows on digital platforms like Amazon, iTunes, Hulu, etc. is for said series to go online episode by episode a few hours after each specific episode has aired on regular television.
In an announcement today, NBC is trying a new Netflix-style binge experiment with its Summer series “Aquarius,” the David Duchovny-led period drama about the investigation into a young Charles Manson.
The network has revealed that all thirteen episodes of the series will go online in full via NBC.com, the NBC app and other VOD platforms immediately after the show’s two-hour network premiere on May 28th. There’s a limit though, the early full season run will only be available on the various digital platforms for a four-week period.
NBC chairman Bob Greenblatt says: “With Aquarius we have the opportunity to push some new boundaries to give our audience something no broadcast network has done before. We are fully aware how audiences want to consume multiple episodes of new television series faster and at their own discretion, and we’re excited to offer our viewers this same experience since all 13 episodes of this unique show have been produced and are ready to be seen.”
On regular network TV, tach new one-hour episode will continue to premiere as planned in the 9pm Thursday timeslot. As an added bonus, these regular broadcasts will feature a reduced commercial load in an effort to mirror the online and VOD versions and keep viewers engaged.