Hasbro Studios has greenlit an animated theatrical release based on its “My Little Pony” toy and animated franchise.
Allspark Pictures, the company that is also producing the upcoming live-action “Jem and the Holograms” movie, will co-produce this project which Hasbro will produce and finance in-house.
“Ice Age: Continental Drift” writer Joe Ballarini is penning the script. Hasbro is reportedly in discussion with studios to release the film on the broadest possible number of screens sometime in 2017.
Introduced three decades ago, the franchise follows young horse characters with colorful bodies, manes and distinctive marks. Sales of the toys have been driven by numerous animated series which have seen their own reboots over the years.
Unlike other Hasbro properties turned film franchises like “Transformers” and “G.I. Joe,” the plan here is for a more modestly budgeted affair which will give the company greater creative control over the outcome.
Hasbro and Blumhouse, who are teaming on the ‘Jem’ movie, have a film adaptation of the board game “Ouija” out this week.