MoviePass Reaches One Million Subscribers

Movie ticket subscription service MoviePass has reportedly reached the benchmark of one million paid subscribers, hitting that number just before Christmas.

The company shook things up four months ago when it dropped its price from $30 to just $10 a month. For that, subscribers are able to see one movie each day as long as it’s not in IMAX or 3D – and they can see the same movie as many times as they want to.

After an initial rough start with customers waiting weeks to receive their card, the service has reportedly been operating smoothly and reportedly has increased opening weekend ticket sales by over 10% for some films, while also giving an increase in off-peak attendance with smaller films.

Source: Deadline