Movie ticketing service MoviePass has rolled out its previously announced ‘peak pricing’ surcharge which will apply to the most popular titles at the most popular showtimes available.
The service warned subscribers in late June that ‘peak pricing’ was coming with the charges kicking off today. Users will be asked to pay a small additional fee depending on the level of demand. They will also soon introduce Peak Pass which will allow users to waive one peak fee per month.
MoviePass presently has more than three million subscribers and allows customers the chance to see a movie a day for a monthly fee of $9.99. Its owner Helios and Matheson Analytics recently launched a $164 million bond sale to try and stay afloat as their share prices continued to decline.