Constantin Films had hoped to make a franchise by adapting Cassandra Clare’s best-selling “The Mortal Instruments” book series.
They were so confident that they got to work on the sequel before the first film hit screens in August. The cast were locked and filming was scheduled to begin in late September.
Those dreams seemed to shatter when the first film, ‘City of Bones’ bombed with the critics and at the box-office. Boasting a $60 million production and $60 million marketing budget, the film has only managed a $100 million worldwide gross theatrically.
In early September came word that the sequel, ‘City of Ashes’, had been “delayed indefinitely”. Many thought (including myself) that meant the whole project would quietly disappear.
Constantin however remains determined to continue and is pushing ahead to restart production on the second film early next year. Constantin’s head of film Martin Moszkowicz tells THR:
“The fan response, from the blogosphere and the thousands of mails we have received, has encouraged us to keep going. It’s been overwhelmingly positive, in contrast to some other YA titles. We are analyzing what we did wrong with the first film, particularly with the positioning and marketing, and what changes we have to make. We are working with a great group of people to reposition the franchise (for City of Ashes).”