The first trailer for “Avengers: Age of Ultron” was originally set to debut during next week’s episode of “Marvel’s Agents of S.H.I.E.L.D.”. Those plans went out the window though on Wednesday when a low-resolution copy of the trailer leaked.
Within a few hours of the leak, the marketing department at Marvel responded the right way by getting ahead of the train – they immediately released a high-definition version through their official channels, and even joked about the leak on Twitter.
It worked gangbusters, the trailer was reportedly viewed over 34.3 million times in the first 24 hours according to a just issued press release. That easily breaks the record of 20 million views in 24 hours held by another Marvel film – “Iron Man 3”.
In the wake of events, will next week’s “Marvel’s Agents of S.H.I.E.L.D” episode still carry the same trailer? Turns out there will be more. In an official statement, Marvel says:
“Because we believe that the best way to say thanks is to give you more, we’re delivering new Marvel’s Avengers: Age of Ultron action to your TV sets, two weeks in a row.
Tune in to ‘Marvel’s Agents of S.H.I.E.L.D.’ this Tuesday, October 28 at 9pm ET on ABC to see an exclusive piece from ‘Marvel’s Avengers: Age of Ultron’. Then, on Tuesday, November 4th at 9pm ET on ABC, tune into ‘Marvel 75 Years: From Pulp to Pop!’ for another taste of Marvel’s Avengers: Age of Ultron – and much more.”