Hasbro CEO Brian Goldner has announced that more “Power Rangers” movies are on the way, with the announcement made at the recent Hasbro Strategic Decisions Conference.
Hasbro acquired the rights to the franchise and other Saban properties in May, since then many have expected an announcement about another film. Goldner however says it goes far beyond that:
“As I mentioned, we’ve now announced the acquisition of Power Rangers. This is really a great statement about where we believe we are in developing our brand blueprint. The fact that we can acquire Power Rangers brand and plug and play that right into our strategy where we activate it in entertainment, motion pictures in the future and then of course across toys and games and consumer products and do so globally. We felt the brand was very under leveraged and undervalued. We feel we can exploit it to a much greater extent and it was a great opportunity to acquire the brand.”
Last year’s reboot at Lionsgate underwhelmed – especially at the worldwide box-office where success is required for a property such as this. Hasbro’s recent acquisition announcement did not initially mention anything about further films and their recent deal with Paramount Pictures could make working with Lionsgate again tricky.