Yes it contains weirdness and horror, but Ari Aster’s “Midsommar” boasts moments of levity as well including a sight gag as seen in the trailers in which a member of the group of foreigners at the Swedish festival notices a bear locked in a cage.
One of those aforementioned moments of levity comes fairly early on in the film when a member of the group of foreigners at the Swedish festival notices a bear locked in a cage.
The hosts don’t mention the large animal until it’s brought to their attention and when asked why there’s a bear in a cage, their answer is simply: “It’s a bear”.
Now the marketing department at distributor A24 films is having some fun with it, going all the way as to produce a 1980s toy commercial for a plastic bear in a wooden cage. If you want to buy it though, sadly it is limited to only 75 pieces.