Mattel, Abrams Team On “The Beastlies”

Mattel and J.J. Abrams’ Bad Robot are teaming on “The Beastlies,” the first of several planned transmedia adaptations of family-friendly original properties.

Created by Los Angeles-based sculptor Leslie Levings, the bug-eyed colorful creatures will be a part of a mutli-platform rollout plan expected to include a range of adaptations and product tie-ins. Specifics of the plan, however, are under wraps.

Speaking at Mattel’s presentation to Wall Street analysts this morning, Mattel COO Richard Dickson says he expects the company’s plans to begin launching in earnest by this fall.

Source: Deadline