ABC announced its Fall lineup today, but the announcement that got most people scratching their heads had to do with their Marvel properties.
The high-profile “Marvel’s Inhumans,” which gets an IMAX premiere launch ahead of an eight-episode run, is being sentenced to the Friday 9pm timeslot – considered one of the least watched and worst time slots on the schedule.
At the same time, the struggling “Once Upon A Time,” which is effectively being retooled for next season, is being moved to Friday 8pm to serve as the lead-in to “Inhumans” – a pairing that ABC chief Channing Dungey says was a request of fans.
Though it may be trying to please fans, and could be an experiment by ABC to see how much impact DVR can have over Live+Same Day ratings, it’s still being painted as either a bit of a snub and a potential lack of confidence in the new series.
The network is also holding back “Marvel’s Agents Of S.H.I.E.L.D” until mid-season, the series taking over the timeslot from “Inhumans” once it has finished airing.