Marvel Studios made a very big deal about keeping the title of the fourth “Avengers” under wraps, ultimately doing so for years, because they suggested the title itself was something of a spoiler.
In a new interview with Collider, Marvel Studios President Kevin Feige says all the speculation over the title got “blown out of proportion to some extent” but keeping it secret was ultimately the right thing to do:
“It was a spoiler, because if you knew before Infinity War came out that the next movie was called Endgame, then you know that there wasn’t an ending to Infinity War. But that had been the title of the movie from the moment we conceived of doing the two films. In large part, because…it’s seeded right there. I mean, it’s seeded in Ultron.”
The filming of the third and fourth “Avengers” back to back, and the fact the films were originally titled “Infinity War: Part I” & “Infinity War: Part II” before that plan was ditched, already had people suspecting “Avengers: Infinity War” could end on a cliffhanger so ultimately the reveal has been seen as a bit underwhelming understandably.
Feige also confirmed to Slashfilm that the various upcoming Marvel TV series for the Disney+ streaming service will be fully connected to the continuity of the MCU:
“It will be MCU proper. Sometimes it will take place as Captain Marvel did in a time before current events, sometimes it will take place during. What I will say, whatever happens in those, in those shows and with characters that have been in the films, they’ll undergo transformations, not Loki necessarily, but will undergo transformations in their series and those transformations will be reflected in their next film appearances because we’ve been developing long form narrative stories for Disney plus at the exact same time that we’ve been developing a post-[Avengers: Endgame] MCU, we’ve been able to do something we’ve never done before, which is interweave them from the start, from the plant.
So it’s pretty exciting to be 10 plus years into the MCU and have an entirely new outlet to tell stories with new characters, with existing characters. And the way we like to do nineties action movie, political thrillers, heist movies, you hear us talk about this all the time, and now we get to do play with a medium even more in a multi-episode arc, which we’re excited about.”
Marvel Studios, rather than Marvel TV, is developing the shows and so tying into the film continuity is far easier. Before now only ABC shows like “Agents of SHIELD” and “Agent Carter” have had direct MCU links with character and event crossovers, whereas others like the various Netflix-Marvel shows haven’t had any beyond the odd reference or two.
“Avengers: Endgame” opens in April, Disney+ is set to launch in the United States in the fall of this year.