Marvel To Spend Big On “Infinity War” Ads

Marvel Studios has just released a new TV spot for “Avengers: Infinity War,” this one boasting a lot of new footage with a bunch of it set in Wakanda, and including a bit of a reunion between two old friends.

The spot comes as twenty-four minutes of footage from the opening act of the film has screened at select sneak peeks with people praising the film’s ambition, while seemingly soft early box-office tracking estimates of a $200 million domestic opening weekend have been revised upwards to $230 million.

Additionally, Marvel is reportedly set to fork out upwards of $150 million in advertising spend on the film, beating the previous MCU film marketing spending record of $140 million for “Spider-Man: Homecoming” last year according to Deadline.