Speaking at E3 2016, Marvel Vice President of Video Games Jay Ong has revealed that Insomniac Studios’ just announced PS4 exclusive “Spider-Man” game is just the opening salvo of Marvel’s ambitious game plans.
Speaking with Polygon, it seems Marvel is trying to reach the level of prestige that DC had with the “Batman: Arkham” titles with Ong talking about his mandate going forward:
“When I joined Marvel two years ago, I came in with a mandate to usher in a new era for Marvel Games. We have a treasure trove of the best superhero characters on earth. What can we do with this to create truly epic games? Is [Spider-Man] a signal of things to come? Oh, yes. Absolutely. And we can’t wait to tell the world about it.”
There are reportedly existing partnerships with Telltale Games, Sony Interactive Entertainment and Warner Bros.’ TT Games to make video games based on Marvel’s IPs and those relationships are key to its strategy:
“One of the things we really focus on in terms of our new strategy is that we all believe that great games drive the brand and great games are what our fans really deserve. The question is, ‘How we can get there?’ The thing we landed on is to be really selective with who we partner with. Extremely selective. Right now I would say that out of every ten opportunities we look at, we maybe do one.
What we look at first and foremost is the talent level of partner. Are they world class in building the games we’re talking about? They have to have world-class talent. They have to be able to invest the resources to make that talent sing. Equally important is, do they have passion for the IP they’re working on? Do they share the same ambition? Do they love the character? We look for passion, that comes through in the first 30 seconds.”
The upcoming Marvel Studios and Sony Pictures film “Spider-Man: Homecoming” is said to be unrelated to the upcoming PS4 game which hasn’t locked a release date yet.