Magic Mike XXL Team Do Gay Pride Float

In a fairly brilliant piece of tie-in marketing, Channing Tatum, Matt Bomer and Adam Rodriguez participated in this weekend’s Los Angeles LGBT Pride parade to promote the upcoming release of “Magic Mike XXL”.

None of the three actors stripped down, but the boys did show off their moves alongside a bunch of shirtless hunks. The announcement of their inclusion happened mere hours before it took place with most of the crowd unaware of the planned appearance.

Unsurprisingly the float took over social media with plenty of photo and video of their appearance going online. The film itself is slated to hit cinemas on July 1st.

#magicmikexxl

A video posted by Aaron (@alvarezaaron) on

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