The recent abrupt cancellations of two Marvel & Netflix series, “Luke Cage” and “Iron Fist,” left many scratching their heads. Why would Netflix do this? Both shows had creatively improved on uneven and flat-out terrible first seasons respectively. The obvious culprit was viewership numbers with the shows simply not pulling in enough to justify the cost.
Exploring this possibility is Jumpshot, a San Francisco-based analytics company which uses an anonymized global panel to track five billion actions a day across 100 million devices of U.S. users – offering insights into online consumer behavior. That includes how Netflix Originals are performing and speaking with Screen Rant, they reveal results indicating why both shows were cut.
According to them, both shows lost nearly two-thirds of their viewers between their first and second seasons – “Iron Fist” falling 64% and “Luke Cage” 59%. Additionally viewership of both shows took less than a month to drop back to baseline levels, showing no long-term buzz generated by those who saw them. Both shows’ second seasons also only pulled in about one-third of the viewers that the second season of “Daredevil” did.
Netflix itself doesn’t comment on viewership numbers, and sadly the study doesn’t indicate how well the second season of “Jessica Jones” did on the service.