LAIKA Studios, the company behind such acclaimed stop motion animated features as “Kubo and the Two Strings,” “ParaNorman,” “Coraline” and “The Boxtrolls,” is finally getting into merchandising.
The animation studio has hired Striker Entertainment to serve as its worldwide licensing agent, marking the first agreement to license and merchandise their catalogue of wondrous worlds and characters since they opened in 2005.
Striker is known for representing the likes of “The Walking Dead,” “The Hunger Games,” “The Twilight Saga” and “Five Nights at Freddy’s” amongst others. In a press release, LAIKA’s CFO Brad Wald promises that when it comes to their plan for merchandising products – the studio will maintain the excellence of quality you’ve come to expect from their films:
“We are thrilled to be embarking into the world of consumer products as LAIKA’s rich, vibrant and colorful themes and characters are perfectly suited for multi-category products including toys, collectibles, apparel, accessories, novelties, paper goods, publishing and seasonal items, as well as digital and interactive games.
We believe there will be a high demand from our fans for LAIKA merchandise of all kinds. And if recent robust results from sales at our shop at the From Coraline to Kubo: A Magical LAIKA Experience exhibit at Universal Studios Hollywood are any indication, we are looking at a significant new revenue stream for the company.
In the near future, LAIKA’s products will be available in various retail outlets and channels as well as on our website. As with all things LAIKA, everything will be about quality, just like our films.”
LAIKA is currently at work on an untitled fifth film which is due in cinemas next year.