Temple Hill Entertainment has acquired the feature film remake rights to Cleveland Cavaliers superstar Kyrie Irving’s “Uncle Drew” Pepsi commercials.
The original Pepsi Max ads show Irving, in full make-up, playing an elderly man who would show up to play basketball games against school kids half his age, while also reminiscing about how the game used to be played.
The film has Drew talked into returning to his old courts in Harlem to compete in a tournament and goes on a road trip to round the old squad up to play.
“Skiptrace” scribe Jay Longino has been hired to pen the script and Irving is attached to reprise the role of Drew in the film which is described as a love letter to basketball. Marty Bowen, Wyck Godfrey, and John Fischer will produce.