“Kingsman” Marketing Pokes Fun At Eclipse

20th Century Fox is having a bit of fun today with a new promo video for “Kingsman: The Golden Circle” out which celebrates the ‘greatest movie promo ever’. That promo? The upcoming solar eclipse. In a statement, they say:

“20th Century Fox has orchestrated a solar eclipse to promote Kingsman: The Golden Circle. The studio has also released a behind-the-scenes look into the process behind the visionary stunt, which will be a part of the upcoming holiday, #GoldenCircleDay, this Monday August 21st.

The studio has also created a special set of ‘Harry Hart’ sunglasses to view the eclipse. Without the use of these special sunglasses, the total eclipse could be the last thing you ever see. Happy Golden Circle Day!”

Directed by Matthew Vaughn from a script by Jane Goldman and Vaughn, the new film begins with the destruction of the Kingsman headquarters as the world is held hostage. Eggsy and Merlin journey to the United States to discover an allied spy organization called Statesman, dating back to the day they were both founded.

In a new adventure that tests their agents’ strength and wits to the limit, these two elite secret organizations band together to defeat a ruthless common enemy.

“Kingsman: The Golden Circle” arrives in cinemas on September 22nd.