Lionsgate is teaming with comedian and “Ride Along” star Kevin Hart and his Hartbeat Digital company to launch the “Laugh Out Loud” VOD service this Fall.
The service will be the exclusive home for all content created by Hart outside his theatrical and live touring activities – including original series starring Hart such as a hidden-camera premium original series in which he goes undercover as a Lyft driver.
There will also be content curated by Hart along with shows featuring social-media stars and up-and-coming comedians, including social media personality Logan Paul who generated 300 million video views on Facebook last month along with nearly 4 billion loops on Vine.
Lionsgate is also teaming with Hart and game developer Fifth Journey to create a social adventure mobile game starring and written in collaboration with the comedian. The game will allow players to become comedic rock stars with Hart as their mentor and include touring the country, starring in movies, hosting award shows and more.