Ken Is Just Not That Into You

Ken Kwapis (“The Sisterhood of the Traveling Pants,” “License to Wed”) has signed on to direct “He’s Just Not That Into You” for New Line Cinema and Flower Films.

Based on the best-selling book, it is a social commentary about modern-day relationships and how men and women often misconstrue the intentions of the opposite sex.

The movie’s story sees a hard-line advice guy fall for a woman who seeks him out because she can’t figure out the men in her life. The book’s authors, Greg Behrendt and Liz Tuccillo, worked together on TV’s “Sex and the City.”

Abby Kohn and Marc Silverstein (“Never Been Kissed”) wrote the adaptation.