Mattel Films, Valparaiso Pictures, and “Get Out” and “Widows” star Daniel Kaluuya’s production company 59% are partnering to develop a live-action motion picture based on Mattel’s famed purple dinosaur character Barney.
Mattel Films’ Robbie Brenner says the film will offer a completely new approach to “Barney” that “will surprise audiences and subvert expectations”. The aim is to utilise the nostalgia of the brand in a way that “will resonate with adults, while entertaining today’s kids.”
Kaluuya says in a statement: “Barney was a ubiquitous figure in many of our childhoods, then he disappeared into the shadows, left misunderstood. We’re excited to explore this compelling modern-day hero and see if his message of ‘I love you, you love me’ can stand the test of time.”
Kaluuya, Rowan Riley, Amandla Crichlow, David Carrico, Adam Paulsen and Bobby Hoppey will produce. Mattel has numerous other features in development including “Barbie” starring Margot Robbie and a live-action “Hot Wheels” movie.