“Justice League” To Fall Short At $95M

Zack Snyder & Joss Whedon’s “Justice League” is heading for a disappointing opening weekend of around $95 million according to early estimates on Friday. Up until this point, estimates were that the film would open in the $110-120 million range. Not anymore as the film followed up its strong $13 million Thursday night preview with quieter than hoped early Friday business.

As a result, it’s slated (at best) to come in about the same as “The Fate of the Furious” ($98.7M) which would still make it one of the biggest openings of the year. However, it’s also the softest start for a superhero film this year behind “Guardians of the Galaxy Vol. 2” ($146M), “Thor: Ragnarok” ($122M), “Spider-Man: Homecoming” ($117M) and “Wonder Woman” ($103M).

With the film’s budget estimated to be as much as $300 million, the movie will struggle to make it into profit without help from overseas and repeat business. The film earned $16.4 million Friday in its first day in China and overseas earned $27.3 million in its first two days (Wed & Thurs) in select countries.

On the latter front, it may have some success as an early audience survey from comScore/PostTrak showed the film has scored a 69% definite recommend from filmgoers who saw it, most surprising is that women over the age of 25 gave it a whopping 93% positive score. 26% reportedly plans to buy the film on Blu-ray and 23% expressed a desire to see it again in theaters.

The feel good drama “Wonder” also opens this weekend and is overperforming, beating early estimates of $9 million with a $20-25 million launch now looking likely.

Source: Heat Vision