Disney and Imax have agreed to add dozens of giant 3-D screens to the February 27th wide release of “Jonas Brothers: The 3D Concert Experience” says Reuters.
This means there will be upward of 1,100 3-D venues playing the latest teens-and-tweens concert film, including 55 Imax venues.
A year ago the studio managed a first-weekend haul of $31 million for its “Hannah Montana and Miley Cyrus: Best of Both Worlds Concert” from less than 700 3-D screens.
All the “Jonas” playdates are being promoted as “one week only” engagements though success in the non-Imax venues could spur Disney to add an additional week to the pic’s run.
IMAX however is scheduled to begin showing Warner Bros.’ “Watchmen” the following weekend which makes the extension impossible on IMAX.