John C. Reilly Rides The “Cedar Rapids”

John C. Reilly has joined the cast of the ensemble road-trip comedy “Cedar Rapids” for Fox Searchlight says The Hollywood Reporter.

Phil Johnston’s script centers on a wholesome and naive small-town Wisconsin man (Ed Helms) who, when his role model dies, must represent his company at a regional insurance conference in Cedar Rapids, Iowa, where his mind is blown by the big-town experience.

Reilly’s character also is attending the conference and is a family man who sees the event as a vacation and time to let loose. Miguel Arteta is directing the project.