This past weekend saw the disappearance of Danny Boyle’s “Steve Jobs” from 2,000 screens, leaving the film playing in only a few hundred cinemas around the United States.
Now comes word that “Jem and the Holograms,” Universal’s film adaptation of the 1980s animated series, has been pulled completely from cinemas after just two weeks in release.
The film opened to just $1.37 million on its opening weekend, earning just $545 per screen. It fared even worse on its second weekend and now closes out its domestic run with just $2.1 million. Budgeted at only $5 million, it’s more an embarassment than a serious failure. Box office analyst Jeff Bock tells Business Insider:
“This is unprecedented, and shows just how badly this film flopped. Not only is it the lowest-grossing debut for a studio film this year, but it’s the worst all-time – by a considerable margin – for any film released in 2,000-plus theaters.”
The live-action version of ‘Jem’ scored woeful reviews which indicated it alienated the fanbase by drastically changing elements of the source material. At the same time it didn’t attract any new fans in the process.