Jay Roach Adopts New Strategy

Jay Roach has optioned Rob Vlock’s romantic-comedy manuscript “Off Strategy” to develop at Sony Pictures says The Hollywood Reporter.

The Madison Avenue-set story revolves around relationships and romance from a male perspective. Jon Poll is attached to direct, whilst Roach will produce.

The action centers on an ad copywriter who falls for a woman who turns out to be a client with whom the copywriter already has an acrimonious phone relationship.